Why one resume isn't enough — and how to tailor yours in 15 minutes

Many experienced job seekers pay for a polished resume and then send the same version everywhere. It looks good, but it doesn't speak to any one job, and employers notice.

A 15-minute routine

• Read the posting and underline the 8–10 things they ask for most.
• For each one, find the line in your resume that proves it. Use their wording where it's true.
• If a line is vague (“responsible for budget”), add a number: how big, how much saved, how many people.
• Move the most relevant job bullets to the top of each role.
• Rewrite your summary so the first sentence matches the job title.

Never add experience you don't have. The goal is to show what you've already done, in the employer's language.